SEO is short for search engine optimization. This is the very complex yet very visible way of accessing websites or web pages within the natural or unpaid realm of search results.
Simply put in its literal sense, is that the more visits or hits (as it is often referred to) the more visible the said site would be when a search is applied.
There are several different categories that are related to the different targets available such as image search, local search, video search, academic search, news search, and any industry specific vertical search.
The SEO is supposed to function as a virtual search engine, optimizing relevant information on behalf of a broad client list to ensure all possible and related information is available at the touch of a button or the click of a mouse.
The Basics
In the ever fast pace of today’s business world, almost every individual depends heavily on the internet to source for the latest information in the shortest amount of time possible.
The SEO provides a great marketing strategy, whereby it considers how search engines work, and what people need, in terms of information, services etc, and then works towards providing the relevant information based on its target audience.
However there is also a down side to the SEO known as the black hat SEO. This is really a poisoning tool, also known as spamdexing which can lead to problems which can sometimes be very serious indeed.
This is a very serious problem because much of today’s every system functions on some sort of computerized element and thus can be susceptible to negative elements.
The spamdexing usually tag onto keywords, links, or other article spinning to degrade, alter, or corrupt the search. Certain exercises are usually put in place to detect and remove these negative elements.
