You create a digital information product, and work hard towards your product launch. You announce it to your list.
You’ve even done quite a bit of legwork in advance and promoted it via email, Twitter, Facebook, article marketing and guest blogging… and maybe even a guest interview on a web radio show.
The big day comes. You’re quite pleased with the sales.
But they trickle off within the first month – perhaps even the first week or two – and after that, you’re lucky if you make $100 a month on your product.
There’s something wrong with the scenario here: Most likely the lack of a follow up plan.
Your Follow Up Plan
It’s actually amazing how many people don’t realize the importance of contact or sales follow up – let alone having an actual follow up plan for every campaign. Yet this happens with a huge percentage of online entrepreneurs.
They put all their emotion and energy into creating the product and launching it… and leave the sales to take care of themselves.
The truth is, even if your sales are good, there are so many more ways to maximize them, and it should all be done at the planning stage.
