“Adwords Direct Response” is split up into 3 Parts, each one teaching you an important aspect of setting up Profitable Adwords Campaigns:
- Part 1: “Buyer Keyword” Research
- Part 2: Campain Settings / Setup
- Part 3: Writing Ad Copy
Basically, you’re getting step-by-step instructions with screenshots that will teach you everything from keyword research, to choosing proper settingts, to writing effective Ad Copy – All aimed at giving your Sales Page the best possible chance of converting “cold” Adwords traffic to Sales.